Gosia
Kaczmarek

Design Director and Senior Designer specializing in Packaging and Brand design with skill in digital design.

Worked for brands such as Air Wick, Hellmann’s, Sagrotan, Phlov by Anna Lewandowska and interantional design studio.

Over 10 years of experience with MA in graphic Design.

Projects / Portfolio

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Projects / Portfolio *

About me

I am a creative designer with a senior / design director level in brand and packaging design. I have local and global market expertise in working on brand and packaging systems. I have experience in building strong strategy driven brands. Throughout my career (10 years + Master degree in Graphic Design, and 1 year in Design Academy in Eindhoven) I was working on Brands like Air Wick, Hellmann’s, Finish, Sagrotan, Phlov by Anna Lewandowska, Alkmie, Sagrotan. I was part of the team that created the newest packaging system for Air Wick that was released in 2025 on European market (which includes packaging architecture, icon design, strategy, fragrance cues composition, for the whole range for European market). Additionally I was co-design directing, and working as a senior designer on projects for Air Wick Mexico, Australia, and European Market. I co-created the newest Hellmann’s packaging system (not yet on the market). As a Lead designer I was responsible for creating a refreshed brand and packaging system for beauty brands and leading digital campaigns and preparing print assets for the brand Alkmie and Phlov by Anna Lewandowska.

I also have experience in creating print and digital assets supporting brands. I am an expert in using Photoshop Illustrator and InDesign. I am learning generative Ai.

Throughout my career I learned how to have a great and respectful relationship with clients and team and how to work fast and under pressure.

Each day I broaden my knowledge about design and reading, on conferences (f.e. OFFF Festival Barcelona, Forward Festival, Design Week in Eindhoven, Brand New Conference led by Under consideration, Adobe Max), listening to design podcasts, and practicing my craft.

After work I meditate, and read about psychology and work out.

Let’s create together

One step closer to building your brand or designing your packaging. Let’s make it happen!

Visit me on Instagram!