The Essential Mist project showcases highly successful packaging designs grounded in market research. Together with the team, we focused on maintaining consistency and legibility across the packs while also achieving beautiful aesthetics. One of the goals was to created impactful design that would be visible on the shelves. Air Wick designs are always based on realistic imagery. I was responsible of pack architecture as creating beautiful compositions. Product are sold in European Union and USA.

This products were also designed for 2 and 3 languages to fit on front of pack. This helped to maintain legibility and aesthetic. For such a big range of products Essential Mist Playbook was also created (i was a lead designer on this project, and the design director was Nina Brandt).