The aim of this project was to reach bigger audience in Mexico market by creating limited edition connected with Festival de las Flores (Flower Festival). I have created 8 set kaleidoscopic composition of flowers for each fragrance. Additionally backgrounds of the SKU’s are duo toned due to the radial gradient in the middle of the pack. Putting color on whole pack would help in shelf navigation.

I was a lead designer on this project (Design Director was Kirsten Collins at Marks Part of Propelis Group). I developed this packaging from concept stage to full rollout.