Carmila Vempire’s Toothpaste

Halloween-themed packaging design. I wanted to do something fun, and a whitening toothpaste for vampires came to my mind. This project was a very quick exercise (I think I spent about 5 hours on it).
I started with the lips and white teeth illustration. At first, all colors were flat, but I gave them depth with gradients and shadows. Here and there you can see Renaissance ornaments, which fit the fancy vampire vibe.
Logo – I searched for bold headline typography with an M that could be transformed into vampire fangs. Also, don’t forget to look at the copywriting ;) It’s bloody amazing