Golden Bite

Golden Bite packaging is a passion project of mine. I actually asked ChatGPT to come up with a design exercise for me, and the task was to create luxurious chocolate packaging in an Art Deco style.

As always, I started with research and built an inspiration board. Then I moved on to sketches, and from there I refined the design. Since this is a personal project, the process was quite fast — if it had been a real client project, the timeline would definitely be longer.

I decided to create an Art Deco-inspired illustration of an orange instead of using fruit photography. I wanted to keep it as minimal as possible. If you look at classic Art Deco design, you'll notice lots of geometric shapes - I leaned into that style.

To modernize the concept a bit, I incorporated chocolate photography into the design. You'll notice the Golden Bite logo engraved directly onto the chocolate.